Delivering Strategic Planning, Precision Execution, and Project Excellence
NOBRIX Gents Salon is a premium men’s grooming and spa destination designed to deliver a luxury experience with strong operational flow and high-end finishing.
NOBRIX Gents Salon is a premium luxury grooming destination located in Al Raha Beach, Abu Dhabi.
The brand is designed to offer a refined men’s grooming experience combining modern aesthetics, spa-level comfort, and high-end finishing.
NOBRIX focuses on delivering a sophisticated atmosphere where clients enjoy professional barbering, grooming, and relaxation services in a calm, elegant, and masculine environment.
Mashrou Group was appointed to manage the complete project lifecycle for NOBRIX Gents Salon, encompassing various critical aspects. This included concept development and space planning, interior design coordination, as well as ensuring authority approvals and compliance. They supervised the fit-out process, sourced materials, and executed premium finishes. The team also handled custom joinery and lighting execution, culminating in the final handover ready for operation.
From initial concept planning and authority approvals to full interior execution, detailing, and final inspection, the project was delivered within the agreed timeline, ready for operational launch and client reception.
The collaborative efforts of the design and construction teams ensured that each phase was meticulously executed, reflecting the highest standards of quality and precision.
Mashrou Group provided comprehensive end-to-end project management, which included design coordination and brand alignment, contractor supervision, authority approvals and documentation, MEP coordination, and material and finish quality control. They also ensured luxury detailing and final styling. As a result, they created a modern, premium gents salon environment that combines comfort, elegance, and operational efficiency, all delivered on time and within scope.
The client approached Mashrou Group with a clear vision:
• To create a premium gents salon in Al Raha Beach, Abu Dhabi that reflects modern masculinity, luxury detailing, and spa-level comfort.
• The goal was to design a high-end grooming destination that combines aesthetic elegance with operational efficiency, ensures smooth authority approvals, and delivers a fully ready-to-operate salon without coordination complexities.
• Design a sophisticated and functional layout for barbering, grooming, and spa zones
• Deliver premium finishes and luxury detailing aligned with a modern masculine brand identity
• Ensure full compliance with Abu Dhabi authority regulations and approvals
• Optimize space flow for client comfort and staff efficiency
• Execute and hand over a complete turnkey salon ready for immediate business launch
Mashrou Group delivered NOBRIX Gents Salon as a complete turnkey project, covering:
• Concept Development & Project Planning
Strategic layout planning tailored to a luxury gents grooming and spa experience.
• Interior Design Coordination
Modern masculine design with premium materials, ambient lighting, and refined detailing.
• Full Fit-Out & Execution
Complete civil works, MEP coordination, custom joinery, barber stations, spa zones, and finishing works.
• Abu Dhabi Authority Approvals & Compliance
Municipality approvals, licensing coordination, and regulatory compliance for smooth business launch.
• Material Selection & Vendor Management
Carefully sourced premium finishes, marble, lighting fixtures, and custom furniture aligned with brand identity.
• On-Site Supervision & Quality Control
Strict monitoring of timelines, workmanship, and execution standards.
• Turnkey Handover – Ready for Operation
Delivered fully operational, inspection-ready, and prepared for immediate opening in Al Raha Beach.
Detailed space planning was developed to ensure optimal workflow between barber stations, spa areas, reception, and waiting lounge. Material selection emphasized luxury finishes, marble accents, custom joinery, and ambient lighting tailored to a high-end grooming environment.
Detailed space planning was developed to ensure optimal workflow between barber stations, spa areas, reception, and waiting lounge. Material selection emphasized luxury finishes, marble accents, custom joinery, and ambient lighting tailored to a high-end grooming environment.
Full interior execution included civil works, MEP installation, custom-built barber units, spa chairs, lighting integration, and premium finishing details. Continuous site supervision ensured high-quality workmanship and adherence to timeline.
NOBRIX Gents Salon was delivered fully operational and inspection-ready — a refined, luxury grooming destination ready to welcome clients in Al Raha Beach.
• Strategic space planning tailored for a high-end gents grooming experience
• Seamless coordination across design, approvals, and execution
• Premium masculine finishes with refined lighting and material selection
• One integrated team delivering complete business setup under one roof
NOBRIX Gents Salon reflects Mashrou Group’s capability to transform a commercial unit into a fully operational luxury grooming destination — combining precision execution, regulatory compliance, and elevated interior standards.
Mashrou Group ensured that every detail, from joinery to lighting—was executed according to approved designs and timelines.
The completion of NOBRIX Gents Salon delivered a refined, modern grooming destination in Al Raha Beach, Abu Dhabi — strengthening the brand’s premium positioning from day one. The carefully executed layout, masculine design identity, and high-end material finishes created an environment that enhances client comfort while maintaining operational efficiency.
Key outcomes of the project included optimized chair and service station planning, a seamless customer journey from reception to treatment zones, and a strong luxury atmosphere aligned with the brand’s vision. End-to-end coordination — from approvals and fit-out execution to final handover — ensured a smooth launch, allowing the client to focus immediately on service excellence, client retention, and business growth.
“Mashrou Group delivered the salon to a premium standard with strong attention to detail. The process was smooth, the finishing quality is excellent, and the final outcome matches the luxury experience we wanted for NOBRIX.”
NOBRIX Management
Let Mashrou Group deliver your grooming concept from licensing and approvals to full fit-out and handover, just like we did for NOBRIX Gents Salon at Al Raha Beach.